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Branding is the craft that connects the mission, vision, and purpose of the brand with its customer.

Manufacturing a relationship with the client is a delicate art form. Trust, confidence, attraction, awareness, and beauty are all vital to consider. The brew of these elements that make or support buying decisions can be the difference between achievement and failure. From major government transportation and infrastructure, food and beverage, financial institutions, consumer packaged goods, electronics, and more, Lux Ip has been the designer of brands large and small.

 

We focus on evolution from any stage of the company lifespan. Whether start-up or corporate spin-off, new product release, or enterprise refresh, we’ve executed strategic brand developments worldwide.

  • BRAND DNA
  • UNIFORMS & APPAREL
  • POSITIONING
  • MESSAGING
  • BRAND GUIDELINES
  • PACKAGING
  • VOICE / TONALITY
  • COLLATERAL & SALES
    MATERIALS
  • LOGO DESIGN
  • PRESENTATIONS & DEMOS
  • RETAIL DESIGN